If you haven't actually used one of these square black and white matrix barcodes, there is no uncertainty that you have seen them in a magazine, on a menu, cereal box or business card. These QR codes are popping up all over the place and are quickly becoming a popular way for companies to connect and share with their customers. The Quick Response codes can be used for many marketing and promotional plans as well as personal networking, educational and sales programs.

Many people are still not familiar with QR codes and what exactly they do. You are familiar with regular one-dimensional barcodes that you scan when purchasing a product but QR codes are two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters of information. They can then be scanned by almost any camera phone which can be linked to a web page, text, phone number or SMS message. QR codes started in Japan as a tracking device for a subsidiary of Toyota. The codes have now broadened in the states to wristbands for concert events, promotional advertising for New York's Fashion Week, and many companies and restaurants are using them for loyalty programs, coupons, and discounts for their consumers.

QR codes can also provide significant social media and search engine optimization. Many companies and businesses have created QR codes for their Facebook pages, blogs, websites and more. The more people who use these codes to find you on your social media outlets, the greater optimization and business you can receive. These companies can also use QR codes to store information and track the clicks or the advertisements they have in place.

The use of QR codes is just starting to flourish and become a vastly recognized tool. The more people get involved, the more of its usefulness will be discovered. If you would like more information about QR Codes, please call QuinnCom Web Design at 561-622-7577, or log onto www.quinncom.net for more information.