The Importance of Conversion Testing
24 May 2011
Companies today are looking for ways to be more practical and effective in their e-commerce marketing strategies. Many of them are focusing their efforts on website testing in order to capture higher website conversion rates. Conversion testing is important to all of your optimization tactics (including SEO, paid search, etc.). Website conversion rate optimization is greatly important in today's business world but retailers still do not understand the capabilities of these solutions. Website testing is valuable in finding your place in a more informed market.
This entails a few steps:
- First, make sure to evaluate the value of your business and determine whether website testing is important to its success. If you believe your business is welcoming to website testing, that probability can advocate an initial investment and progress performance expectations.
- Many businesses need to crawl before they walk. This means they need to start small, find value and work on growing as a company. Once the business has progressed start a list of testing ideas and let the company contribute to it in as many ways as possible. This will help create a plan and allow for more complex tests later on.
- The main goal of testing is to find the poorly converting or underperforming pages of your site to stop the incline of bounce rates. Search your existing Web analytics data for a target and begin there. Use formerly tested ideas to compound gains and share these results with the company to create future optimization efforts.
- Testing should become the main support for your e-commerce marketing strategy. All of the critical marketing decisions should be passed through these tests, which should be the cardinal means of all marketing programs in your company. This will help to further the success of long-term testing and investments.
The companies and businesses that boost conversions and improve user experience through website testing are generally those who follow the above strategies and embrace testing. Conversion testing is substantial to all of your optimization tactics and to achieve higher conversion rates. Remember, you can only move as fast as your business moves. Make sure to value your business and staff by taking the time needed and keeping your goals in mind.