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QuinnCom Blog

QUINNCOM RECEIVES THE 2011
SUMMIT INTERNATIONAL MEDIA AWARDS

QuinnCom earns the Summit Creative Award for the Duffy's Restaurants website.

Jupiter, FL - May 10, 2011 QuinnCom, Inc., South Florida's premier custom website development and marketing company, announced today that they have won the Summit International Award (SIA) for the Fourth consecutive year. The award was earned for their recently designed website, Duffy's Restaurants www.duffysrestaurants.com. The SIA recognized QuinnCom's skillful website design work in the Retail Website Category.

For 17 years, the Summit International Awards (SIA) has established itself as one of the premier arbiters of creative and marketing excellence. The participants included entries from 22 countries including Canada, India, Japan, Singapore, United Kingdom, New Zealand and more.

The Summit Creative Award (SCA) was created to identify the world's communication pioneers. Those pushing the bounds of the communication badlands. All forms of creativity are explored, examined and awarded. QuinnCom received the SCA Retail Website award to recognize the profound creative abilities showcased in the Duffy's Restaurants website. This honor recognizes that the project met and surpassed the standards of excellence that comprise the web's most professional work for creativity. The judging consisted of various criteria, including design, usability, and innovation in technical features, communication to end user, search engine optimization, standards compliance and keyword-rich content.

QuinnCom web development has helped clients of all sizes grow and achieve online success since 1994. Their services include everything from Award Winning Web Design, Content Management Solutions, Hosting, Search Engine Optimization, Social Media Marketing, Mobile Marketing, iPhone Applications, E-Commerce, Branding Packages, Graphic & Print Design and more. For more information, please visit www.QuinnCom.net, call(561) 622-7577 or send an email to pr@quinncom.net.

The Importance of Conversion Testing

Companies today are looking for ways to be more practical and effective in their e-commerce marketing strategies. Many of them are focusing their efforts on website testing in order to capture higher website conversion rates. Conversion testing is important to all of your optimization tactics (including SEO, paid search, etc.). Website conversion rate optimization is greatly important in today's business world but retailers still do not understand the capabilities of these solutions. Website testing is valuable in finding your place in a more informed market.

This entails a few steps:


  • First, make sure to evaluate the value of your business and determine whether website testing is important to its success. If you believe your business is welcoming to website testing, that probability can advocate an initial investment and progress performance expectations.

  • Many businesses need to crawl before they walk. This means they need to start small, find value and work on growing as a company. Once the business has progressed start a list of testing ideas and let the company contribute to it in as many ways as possible. This will help create a plan and allow for more complex tests later on.

  • The main goal of testing is to find the poorly converting or underperforming pages of your site to stop the incline of bounce rates. Search your existing Web analytics data for a target and begin there. Use formerly tested ideas to compound gains and share these results with the company to create future optimization efforts.

  • Testing should become the main support for your e-commerce marketing strategy. All of the critical marketing decisions should be passed through these tests, which should be the cardinal means of all marketing programs in your company. This will help to further the success of long-term testing and investments.

The companies and businesses that boost conversions and improve user experience through website testing are generally those who follow the above strategies and embrace testing. Conversion testing is substantial to all of your optimization tactics and to achieve higher conversion rates. Remember, you can only move as fast as your business moves. Make sure to value your business and staff by taking the time needed and keeping your goals in mind.

QuinnCom wins 2011 Interactive Media Award

Jupiter, FL. QuinnCom, Inc., South Florida's premier custom website development and marketing company, announced it has won the B2B Web Design award from the Interactive Media Awards (IMA) competition. This award was earned from the redesign and development of the SOL, Inc. website www.solarlighting.com

The Interactive Media Awards recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.

IMA is a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals. The competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure. All forms of emerging media are explored, examined and awarded. QuinnCom received the B2B award for excellence in design on the SOL, Inc., website. This honor recognizes that the project met and surpassed the standards of excellence that comprise the web's most professional work for emerging marketing. The judging consisted of various criteria, including design, usability, and innovation in technical features, communication to end user, search engine optimization, standards compliance and keyword-rich content.

QuinnCom web development has helped clients of all sizes grow and achieve online success since 1994. Their services include everything from Award Winning Web Design, Content Management Solutions, Hosting, Search Engine Optimization, Social Media Marketing, Mobile Marketing, iPhone, Android and other Smart Phone Applications, E-Commerce, Branding Packages, Graphic & Print Design and more. For more information, please visit www.QuinnCom.net, call (561) 622-7577 or send an email to pr@quinncom.net.